Domo
Cloud BI platform with DomoGPT, AI agents in workflows, and no-code Magic ETL.
About
Domo is a cloud-native BI platform that combines data integration, transformation, visualization, and AI in one place. Its connector library reaches hundreds of sources (Salesforce, Google Analytics, Snowflake, Azure, HubSpot), and Magic ETL lets users blend and transform data visually without SQL.
On the AI side, DomoGPT converts text to SQL and summarizes data. Domo AI includes Beast Mode Assistant, SQL Assistant, and Magic ETL Formula Assistant as standard features. In October 2025, Domo split AI into two tiers: standard Domo AI (free with contract) and Domo AI Pro (consumption-priced), which covers AI agent tasks in workflows, text generation tiles, AI Services API calls, and an AI Playground for prototyping. Users can bring their own models or use Domo-hosted ones.
Pricing is quote-only and consumption-based, which reviewers consistently flag as expensive during workload spikes. Reviewers also note weaker geospatial analysis than competitors, limited dashboard customization, and NLP-generated insights that some find underwhelming. The unlimited-users model on paid plans removes one scaling barrier.
What it can do
- DomoGPT text-to-SQL and data summarization
- AI agent tasks within Domo Workflows
- Magic ETL no-code data transformation
- Beast Mode Assistant and SQL Assistant
- AI Services API (text summarization, generation, image-to-text)
- Hundreds of native data connectors
Setup
Contact Domo sales for a quote and contract. Connect data sources from the connector library. Build datasets with Magic ETL (no SQL needed). Use DomoGPT or AI Chat for natural-language querying; enable AI Pro features for agent tasks and API access.
Prerequisites
A Domo contract (quote-based, consumption pricing); data sources accessible via connectors; AI Pro add-on for agent workflows and API usage.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (verified tier, metrics-v1). Evidence: Cloud-native BI with DomoGPT, Magic ETL, AI agent workflows; Domo AI Pro split (Oct 2025) documented on official domo.com page; Quote-only consumption pricing honestly flagged as expensive during spikes; Reviewer-noted weaknesses (geospatial, dashboard customization) disclosed.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.