Facet
Flat-fee financial planning with a dedicated CFP
About
Facet is a virtual financial-planning firm that pairs each member with a dedicated Certified Financial Planner, charging a flat annual membership ($2,600–$8,700 per year depending on complexity) instead of a percentage of assets. Planning covers investments, retirement, tax filing, insurance, and estate planning, with linked accounts feeding a full-picture dashboard. It reports roughly $4.7B managed across about 12,000 households (2026 reporting). Limitations: everything is virtual with no in-person option, you don't choose your advisor, and the flat fee is poor value if your balance is small.
What it can do
- Dedicated CFP professional
- Flat-fee comprehensive planning
- Tax filing by certified professionals
- Equity compensation planning
- Direct indexing (Complete tier)
- Secure member dashboard
Setup
- Book a free intro call on facet.com
- Get matched with a dedicated CFP based on your needs
- Pick a membership tier (Core $2,600, Plus $5,500, or Complete $8,700 per year)
- Link accounts and build your financial plan together
Prerequisites
US-based; flat annual membership fee of $2,600–$8,700; no investment minimum
Use cases
Works with
Trust score — 7/10
Scored 7/10 (verified tier, metrics-v1). Evidence: ~$4.7B managed across ~12,000 households per 2026 reporting; Active firm; added tax prep and filing to membership tiers; Proprietary; virtual-only with no advisor choice. License: Proprietary commercial service; membership required..
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 6.0/10
- Maintenance · recency, releases, issue load
- 7.0/10
- Openness · license + docs
- 3.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · ~$4.7B managed across ~12,000 households per 2026 reporting
- · Active firm; added tax prep and filing to membership tiers
- · Proprietary; virtual-only with no advisor choice
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.