Factors.ai
B2B account intelligence, attribution, and AI agents.
About
Factors.ai is a B2B analytics platform that de-anonymizes website visitors at the account level, layers in intent signals and account scoring, and ties campaigns to pipeline with multi-touch attribution. Its newer Scout AI agents automate account research, alerts, and outreach workflows. The honest limitation: attribution is a strong secondary module rather than a methodology-deep specialty, and paid plans start around $249/mo, so it's priced for teams with real ad spend.
What it can do
- Account identification via IP intelligence
- Intent signals across web, CRM, LinkedIn, G2
- Multi-touch account-level attribution
- Scout AI agents for research and outreach
- LinkedIn AdPilot and Google AdPilot activation
Setup
- Sign up for the free plan (200 companies/month)
- Add the tracking snippet to your website
- Connect HubSpot or Salesforce and ad platforms
- Configure account scoring and attribution
Prerequisites
B2B website traffic and a CRM (HubSpot/Salesforce)
Use cases
Works with
Trust score — 7/10
Scored 7/10 (verified tier, metrics-v1). Evidence: Official blog pricing pages read directly; Pricing figures vary between official pages ($249/mo vs $6k/yr) — flagged; 64% account match rate is a company claim. License: Proprietary SaaS..
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 3.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · Official blog pricing pages read directly
- · Pricing figures vary between official pages ($249/mo vs $6k/yr) — flagged
- · 64% account match rate is a company claim
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.