Gupshup
Conversational AI platform across messaging and voice.
About
Gupshup is a conversational messaging and CPaaS platform that lets businesses build engaging experiences across WhatsApp, SMS, RCS, Instagram, and 30 plus channels through a single API, handling a reported 6 billion messages per month for over 39,000 businesses. Developers get REST APIs for messaging, templates, media, and inbound webhooks, plus a bot-building platform with live agent handoff.
The company entered AI-powered conversations in February 2025, adding multi-modal AI agents that process text, voice, and visual inputs, and a self-serve voice AI platform for AI agents that resolve support calls, qualify leads, and automate scheduling and payment reminders. Its Knowlarity-acquired voice infrastructure handles a reported 500 million calls a month, and the platform integrates model-agnostic speech providers including Deepgram, ElevenLabs, and Cartesia.
What it can do
- Single API for 30 plus messaging channels
- Multi-modal AI agents for text, voice, and images
- Self-serve voice AI for inbound and outbound calls
- Bot builder with live agent handoff
- REST APIs with webhook-based inbound events
Setup
Sign up, create an app, link a WhatsApp Business number, and call the REST API with the account API key; voice AI agents deploy from the self-serve console.
Prerequisites
A WhatsApp Business number for messaging use cases and a callback URL for inbound webhooks.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (metrics tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 119; Trending score 74/100 from researcher assessment.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.