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Hailuo AI

MiniMax's video generator with strong emotional expression and subject consistency.

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About

Hailuo AI is MiniMax's consumer video-generation platform, built on the company's Hailuo video models. It turns text prompts or still images into short video clips, with subject-reference features that keep a character's appearance consistent across scenes and a noted strength in expressive faces and emotional delivery. Available on web, iOS, and Android, it targets creators making social and marketing content without editing skills.

Clip lengths and resolution trail the top tier (no native 4K pipeline), the free tier is credit-limited, and like all short-clip generators it struggles with complex multi-shot narratives and precise physics. MiniMax is a Chinese company, so data-governance expectations differ from US/EU providers.

What it can do

  • Text-to-video generation
  • Image-to-video animation
  • Subject reference for character consistency
  • Expressive character emotion
  • Mobile and web apps

Setup

Sign up at hailuoai.video (web) or install the Hailuo AI mobile app. Free credits on signup; paid plans unlock more generations and faster queues. API access via MiniMax's developer platform.

Prerequisites

An account; a modern browser or the mobile app.

Use cases

video-generationsocial-mediamarketinganimation

Works with

Trust score — 8/10

/10 trustVerified

Scored 8/10 (verified tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 44 (tools-b); Trending score 78/100 from researcher assessment.

Sources

Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.