Hatchful (Shopify Logo Maker)
Shopify's free logo maker, free to design and download with no watermark
Rebranded
Renamed from Hatchful to Shopify Logo Maker; hatchful.shopify.com now redirects to shopify.com/tools/logo-maker, and the standalone Hatchful mobile apps were retired in 2025.
About
Hatchful was Shopify's standalone free logo maker; it has since been folded into Shopify and renamed the Shopify Logo Maker, with the old hatchful.shopify.com address redirecting to shopify.com/tools/logo-maker. You pick an industry, a visual style, and a business name, and it surfaces pre-built template combinations (Shopify cites 13,000+ possibilities) that you tweak in the browser — colors, fonts, icons, layouts, slogan. The defining facts are that it is genuinely free with no watermark and no paid tier, and that downloads are PNG only: there is no SVG, EPS, or other vector format, so it suits digital and social use but not signage or print. Independent reviewers rate it average overall (EXPERTE scored it 5.4/10) precisely because of the thin template set and limited customization, but for a first store or side project it is the fastest free path to a passable logo.
What it can do
- industry and style based logo generation
- in-browser customization of fonts, colors, icons, layouts
- slogan support
- horizontal, vertical, and square png exports
- social media sized variants
- favicon export
Setup
Open the tool in a browser, answer the industry/style questions, pick a design, customize, and download. An email or Shopify account is needed to download.
Prerequisites
A web browser; a business name.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (VERIFIED tier, metrics-v1). Evidence: Shopify's own product, live and maintained in 2026, documented on Shopify's official blog and help center. Strengths: genuinely free with no watermark, full ownership of the logo, backed by a major public company. Docked for: (1) PNG-only exports — no vector format, so large-format print is off the table; (2) thin template set and limited customization versus paid rivals (independent review scored it 5.4/10). License: free; commercial use included.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 9.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 3.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · Shopify's free logo maker, rebranded from Hatchful to Shopify Logo Maker
- · 13,000+ template combinations; genuinely free with no paid tier
- · PNG-only downloads; thin templates; independent review scored it average (5.4/10)
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.