Heap
Autocapture product analytics — every interaction recorded automatically for retroactive funnels. Now part of Contentsquare.
Acquired — still operating
Acquired by Contentsquare in 2023. Heap no longer operates as a standalone product; it is sold as Contentsquare's Product Analytics offering.
About
Heap was founded in San Francisco in 2013 as a pioneer of autocapture analytics: install the snippet once and every click, tap, scroll, and form interaction is captured automatically, so funnels and cohorts can be defined retroactively without pre-planned tagging. It supports web and mobile (iOS and Android), offers session replay as an add-on, and layers AI insights through Contentsquare's Sense AI. A free plan covers up to 10,000 sessions a month, with Growth, Pro, and Premier tiers above it.
The important context in 2026 is ownership. Contentsquare acquired Heap in 2023, and Contentsquare's own site now states that Heap no longer operates as a standalone company — it has been folded into Contentsquare as Product Analytics, with Sales gating that product on every tier. Since the acquisition, independent commentary (Mixpanel's blog, user threads) reports declining product quality and support responsiveness. If you want Heap's autocapture approach, you are really evaluating Contentsquare now.
What it can do
- Autocapture of web and mobile interactions with no manual tagging
- Retroactive funnels, cohorts, and journey analysis
- Session replay add-on tied to analytics events
- Heatmaps for visual behavior context
- AI insights via Contentsquare Sense AI
- Warehouse integrations (Snowflake, BigQuery) and HubSpot/Salesforce sync
Setup
- Evaluate Contentsquare's Product Analytics (the former Heap) via a demo or trial.
- Install the autocapture snippet on web and mobile apps.
- Define events, funnels, and cohorts retroactively from captured data.
- Attach session replays to high-friction funnel steps.
Prerequisites
Engagement with Contentsquare sales; free plan available for up to 10,000 sessions/month.
Use cases
Works with
Trust score — 6/10
Scored 6/10 (METRICS tier, metrics-v1). Evidence: founded 2013; acquisition by Contentsquare in 2023 confirmed by Contentsquare itself; Contentsquare states Heap no longer operates as a standalone product. Strengths: autocapture was genuinely innovative, retroactive analysis still useful, free plan exists. Docked for: (1) no standalone future — it is now a Contentsquare upsell; (2) post-acquisition quality/support decline reported by independent commentary; (3) pricing opaque and sales-gated on every tier. License: proprietary SaaS, closed-source.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 5.0/10
- Openness · license + docs
- 2.0/10
- Manual review · sanity read + red-flag check
- 6.0/10
- · Founded 2013 SF; acquired by Contentsquare 2023
- · Now sold as Contentsquare Product Analytics; no standalone product
- · Independent commentary reports post-acquisition quality/support decline
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.