Hightouch
Composable CDP with agentic AI Decisioning for marketing.
About
Hightouch pioneered reverse ETL, syncing data directly from cloud warehouses into 250+ marketing, sales, and support tools without duplicating it into a separate CDP. Its composable CDP adds identity resolution, audience building, and journey orchestration on top of the warehouse.
In 2024 it launched AI Decisioning, an agentic AI product that runs live experiments across the customer base and automatically picks the best message, channel, and timing per individual using reinforcement learning. Valued at $2.75B after a $150M Series D in 2026, Hightouch counts Spotify, Ramp, and the NBA among its customers.
What it can do
- Reverse ETL syncs to 250+ destinations
- AI Decisioning with agentic experimentation and 1:1 personalization
- Composable CDP with identity graphs and audiences
- Customer Studio no-code audience builder
- Terraform, Git sync, and CLI for developers
Setup
Sign up at hightouch.com, connect your warehouse, and define models and syncs.
Prerequisites
A cloud data warehouse (Snowflake, Databricks, BigQuery, Redshift, or Postgres).
Use cases
Works with
Trust score — 8/10
Scored 8/10 (verified tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 129; Trending score 84/100 from researcher assessment.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.