Kit
Creator-first email platform with tag-based segmentation, automations, and built-in commerce tools for selling digital products.
Rebranded
Founded 2013 as ConvertKit by Nathan Barry; rebranded to Kit in October 2024.
About
Kit is the email platform for independent creators, previously known as ConvertKit. Founder Nathan Barry started it in 2013 as an anti-Mailchimp tool for bloggers who think in tags rather than lists, and the company rebranded from ConvertKit to Kit in October 2024 to reflect its wider creator-economy positioning. The defining design choice is the tag-first subscriber model: every subscriber is a single record with unlimited tags, so segmentation and automation read from tag combinations instead of list membership.
The free plan covers up to 10,000 subscribers with unlimited broadcasts, which reviewers call the most generous free tier in email marketing. Paid plans start at $39/month for Creator ($33 on annual billing) at 1,000 subscribers, rising to $79/month for Pro ($66 annual), with pricing that scales with list size. Beyond email, Kit adds a Creator Network for newsletter cross-promotion, paid newsletter recommendations, and Kit Commerce for selling digital products and memberships without a third-party checkout. The company stayed bootstrapped and independent, reporting 700,000+ creators served as of 2026. The September 2025 reprice roughly doubled the Creator entry rate, which reviewers flagged as a value hit even as the free plan ceiling rose to 10,000.
What it can do
- Unlimited email broadcasts
- Visual automation builder
- Tag-based segmentation
- Landing pages and opt-in forms
- Kit Commerce (digital product sales)
- Creator Network cross-promotion
- Paid newsletter recommendations
- AI writing assistance in the email editor
- Subject-line A/B testing
- MCP connector for AI assistants
Setup
Create an account at kit.com, import subscribers or start from the free tier, and build forms, landing pages, and automations.
Prerequisites
Email address; custom domain recommended for sending; Stripe account for Commerce features.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (TIER metrics, metrics-v1). Evidence: rebrand timeline (Oct 2024), 700,000+ creators, and pricing verified across three independent 2026 reviews; G2 4.4/5 cited by GetOmnichannel. Strengths: genuinely generous free tier (10k subscribers), tag-first model fits creators well, stays bootstrapped and independent, Creator Network is a real growth lever. Docked for: (1) September 2025 reprice more than doubled the Creator entry price, sharpening the paid-tier value question; (2) commerce and deliverability claims are provider-stated without independent validation; (3) no native mobile app. License: proprietary SaaS; free to 10,000 subscribers, paid from ~$33/month annual.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 4.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · Founded 2013 by Nathan Barry as ConvertKit; rebranded to Kit in Oct 2024
- · 700,000+ creators served per provider; bootstrapped and independent
- · G2 4.4/5 per GetOmnichannel review
- · September 2025 reprice roughly doubled Creator entry price
- · No native mobile app
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.