Loom
Async video messaging for teams — record your screen, camera and voice, share a link, and skip the meeting.
Acquired — still operating
Acquired by Atlassian for ~$975M in October 2023; still sold as a standalone product while being integrated into Jira, Confluence and Trello.
About
Loom is the company that made async video messaging a workplace habit. Founded in 2015 by Vinay Hiremath, Shahed Khan and Joe Thomas, its formula is brutally simple: record your screen and camera, get an instantly shareable link, and let people watch on their own schedule. By the time Atlassian acquired it in October 2023 for about $975 million — down from its $1.53 billion Series C valuation in 2021 — Loom had 25 million users, 200,000 customers and nearly 5 million videos recorded per month, per TechCrunch and AlternativeTo reporting at the time.
The product keeps growing inside Atlassian. An AI Suite adds auto titles, summaries, chapters and filler-word removal; videos carry transcripts in 50+ languages, emoji reactions, comments, tasks and CTAs; and the free Starter plan covers 25 videos with a 5-minute cap each. Pricing has moved upward since the acquisition — Business runs $15 per user per month, Business + AI $20 to $24 — and Atlassian confirmed its first-ever Loom price increases for existing customers starting November 2025, with billing migrating into Atlassian's user-tier model.
What it can do
- Screen, camera and microphone recording
- Instant shareable links and embeds
- AI titles, summaries, chapters and filler-word removal
- Transcripts and captions in 50+ languages
- Emoji reactions, comments, tasks and CTAs on videos
- Integrations with Slack, Jira, Confluence and Google Workspace
- Viewer insights and engagement analytics
Setup
Install the desktop app, mobile app or Chrome extension, hit record on screen and/or camera, then share the generated link — viewers need no account.
Prerequisites
Free account; paid plan for unlimited videos, longer recordings and AI features.
Use cases
Works with
Trust score — 9/10
Scored 9/10 (TIER verified, metrics-v1). Evidence: 2015 founding, 2021 $130M Series C at $1.53B, and the October 2023 Atlassian acquisition at ~$975M verified by TechCrunch, The Register and multiple outlets; 25M users and ~5M videos/month reported at acquisition. Strengths: category-defining adoption, continued AI investment inside Atlassian, generous free tier, deep Jira/Confluence integration. Docked for: (1) free plan caps at 25 five-minute videos; (2) post-acquisition pricing has crept up with billing migration causing friction for existing customers (independent reviews note auth and billing complaints); (3) closed platform with no self-hosting. License: proprietary SaaS; free Starter, paid from ~$15/user/month.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 10.0/10
- Maintenance · recency, releases, issue load
- 9.0/10
- Openness · license + docs
- 4.0/10
- Manual review · sanity read + red-flag check
- 9.0/10
- · Founded 2015 by Vinay Hiremath, Shahed Khan, Joe Thomas
- · $130M Series C May 2021 at $1.53B valuation (TechCrunch)
- · Acquired by Atlassian October 2023 for ~$975M
- · 25M users, 200k customers, ~5M videos/month at acquisition
- · AI Suite: auto titles/summaries/chapters, filler-word removal; transcripts in 50+ languages
- · Starter free: 25 videos, 5-min cap, 720p
- · First-ever price increases for existing customers from November 2025; billing migrating to Atlassian user-tier model
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.