Loomly
Collaborative social management with daily post ideas and multi-level approval workflows.
About
Loomly is a collaborative social media management platform (founded in France in the mid-2010s) built by marketers for marketing teams, centered on content creation and approvals rather than listening depth. Its differentiators: daily post inspiration drawn from trending topics, holidays, and events; post mockups showing exactly how content will render on each platform; and multi-level approval workflows with custom roles, comment threads, and branded subdomains. It supports Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, and Google Business Profile, with Slack and Teams integrations, bulk posting, recurring posts, and an AI assistant. Pricing restructured in 2025: Free tier for hobbyists, Starter $49/month annual (12 accounts, 3 users), Beyond $249/month annual (60 accounts, unlimited users, custom roles and workflows), and custom Enterprise. A 50% lifetime nonprofit discount is offered. Independent reviewers praise the intuitive interface and approval workflow but flag the large price jump between Starter and Beyond and the absence of bulk scheduling and deep listening. Pricing and features are provider-published; review commentary is independent.
What it can do
- Daily post ideas from trends, holidays, and events
- Multi-level approval workflows with custom roles
- Post mockups previewing each platform rendering
- Content library, bulk posting, and recurring posts
- AI assistant for captions and content ideation
- Social inbox with saved replies and assignments
- Slack and Microsoft Teams integrations
- Advanced analytics with automated stakeholder reports
- Custom branding with branded subdomain, logo, and favicon
Setup
Start the no-card free trial, connect accounts, set up calendars and approval roles, and schedule from the content calendar.
Prerequisites
A Loomly account; paid tier for team workflows and approval roles.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (TIER verified, metrics-v1). Evidence: decade-plus track record as an independent platform; official pricing page fully published (a transparency plus); repeatedly cited by independent reviewers for the best-in-class approval workflow. Strengths: guided content creation with daily ideas, real-time mockups, and strong team-collaboration primitives. Docked for: (1) steep tier jump from Starter to Beyond; (2) no bulk scheduling and limited listening versus inbox-focused rivals. License: proprietary commercial SaaS.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 2.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · France-founded in the mid-2010s; independent platform with a decade-plus track record.
- · Best-in-class multi-level approval workflows with custom roles; daily post ideas; per-platform post mockups.
- · Pricing restructured 2025: Free hobbyist tier; Starter $49/mo annual (12 accounts, 3 users); Beyond $249/mo annual (60 accounts, unlimited users); custom Enterprise.
- · Fully published pricing page (transparency plus); 50% lifetime nonprofit discount; Slack/Teams integrations.
- · Steep Starter-to-Beyond price jump; no bulk scheduling; limited listening vs inbox-first rivals.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.