Magisto
AI video editor that turns raw clips into polished social videos automatically.
Acquired — still operating
acquired by Vimeo 2019; lives on in Vimeo ecosystem
About
Magisto is an AI powered video editor that analyzes uploaded footage and assembles it into finished videos with smart cuts, transitions, and licensed music. Users pick a style and the editing engine handles clip selection, pacing, and soundtrack syncing without a timeline.
Founded in 2009 and acquired by Vimeo in 2019 for a reported $200 million, Magisto continued as a standalone app published by Magisto by Vimeo. It has surpassed 77 million installs on Google Play with a 4.6 star rating, and the app was still receiving updates through 2025. Note the lifecycle caveat: the original company is defunct as an independent entity and the product now lives on inside Vimeo's ecosystem.
What it can do
- AI auto editing that builds a story from raw footage
- Template styles with licensed music for ads and social posts
- Multi aspect ratio export for Instagram, TikTok, and YouTube
Setup
Install the Magisto app on iOS or Android, or use the web editor, then sign in with a Vimeo account.
Prerequisites
A Vimeo account and photos or video clips to edit.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (metrics tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 110; Trending score 72/100 from researcher assessment.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.