Mouseflow
Friction-first behavior analytics — six heatmap types, friction scoring, session replay, and form analytics.
About
Mouseflow is a behavior analytics platform built around one question: where exactly do visitors struggle? It ships six heatmap types — click, scroll, movement, attention, geography, and live — plus session replays, a quantitative Friction Score with an industry benchmark, form analytics, conversion funnels, journey analytics, and feedback surveys with NPS and branch logic. Its 2026 release wave added Mina AI, a conversational assistant, and an MCP connector for querying data in plain language (per independent comparisons).
The provider claims over 210,000 websites use it — treat that as marketing until audited. Pricing is public and session-metered: free for 500 sessions a month, Essential at $25/month billed annually for 5,000 sessions, Advanced at $109 for 25,000, Premium at $319 for 100,000, and custom Enterprise. Privacy defaults are conservative: keystrokes are not recorded by default and you whitelist individual form fields. Gaps that matter for buyers: billing is by recorded session, retention is short on lower tiers (1 to 3 months), there is no native page-level A/B testing, and it is cloud-only and web-focused.
What it can do
- Session replay with friction tagging and live session viewing
- Six heatmap types: click, scroll, movement, attention, geography, live
- Quantitative Friction Score with industry benchmarks and friction dashboard
- Form analytics with field-level drop-off analysis
- Conversion funnels, journey analytics, and event tracking
- Feedback surveys with NPS scoring, branch logic, Mina AI assistant, and MCP connector
Setup
- Sign up free (500 sessions/month) and add the JavaScript snippet or use an integration.
- Review friction-scored sessions and the Friction Insights dashboard first — they surface the worst pages without manual watching.
- Open the relevant heatmap type per question (Friction, Attention, Geo).
- Add form analytics on checkout or lead forms and trigger feedback surveys for context.
Prerequisites
Free to start; paid plan ($25+/mo billed annually) for survey, form analytics, and API access.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (VERIFIED tier, metrics-v1). Evidence: 2026 independent comparisons (Plerdy, Rybbit, Crazy Egg's own comparison) agree on the six heatmap types, friction scoring, session-metered pricing ladder, and short low-tier retention; 14-day trial and published pricing confirmed. Strengths: friction-first quantitative approach, conservative privacy defaults, genuinely public pricing. Docked for: (1) session-metered billing means traffic spikes cost money whether footage is watched or not; (2) the 210,000-websites claim is provider-marketing, unverified; (3) no native A/B testing, short retention on cheap plans, web-only. License: proprietary SaaS, closed-source.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 2.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · Public pricing: free 500 sessions; $25 / $109 / $319 monthly ladder (annual)
- · Six heatmap types plus Friction Score; Mina AI and MCP connector in 2026
- · Retention 1-3 months on low tiers; no native A/B testing; web-only
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.