Shopify
Commerce platform with built-in Shopify Magic and Sidekick AI for merchants.
About
Shopify is the commerce platform powering millions of online stores, and its built-in AI suite has become central to how merchants run their businesses. Shopify Magic generates first-draft content across the platform: product descriptions, email copy, blog posts, headings, customer-support replies in Shopify Inbox, and media work like background removal, background generation, and logo creation. It is free on every Shopify plan.
Sidekick is Shopify's conversational AI assistant inside the admin. Merchants describe what they need in plain language and Sidekick segments customers, updates catalogs, creates discounts, adjusts store settings, and answers data questions, with human review required before changes take effect. In 2026 Shopify added Sidekick Pulse, which proactively flags issues like conversion drops, plus Agentic Storefronts that place products inside AI assistants.
What it can do
- Shopify Magic: AI product descriptions, emails, blog posts, and image editing
- Sidekick: conversational admin assistant that executes store tasks
- Theme block and Liquid snippet generation from text prompts
- Agentic Storefronts placing products inside third-party AI assistants
Setup
Sign up for a Shopify plan; Shopify Magic and Sidekick are built into the admin at no extra cost.
Prerequisites
A Shopify store on any plan.
Use cases
Works with
Trust score — 9/10
Scored 9/10 (verified tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 133; Trending score 92/100 from researcher assessment.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.