Smartly

Smartly (Smartly.io) is an enterprise AI advertising platform headquartered in Helsinki. It combines creative production, media buying, and reporting in one system for large advertisers running high ad volumes. AI Studio generates and enhances images and video, builds dynamic ads from product feeds, and adapts one master creative across channels, formats, and audiences. Predictive Budget Allocation shifts spend toward campaigns the model expects to perform well across Meta, TikTok, Snapchat, Pinterest, Google, and YouTube. Creative Insights reports which creative works cross-channel and includes an AI forecast of pre-launch performance. Named customers include Samsung, Spotify, and Uber.

The honest picture: Smartly is enterprise-only and sales-led — there is no published pricing (the pricing page returns a 404), no self-serve plan, and no free trial, with reported minimums around $4,000 to $5,000 per month. Implementation is a multi-week exercise with a customer success rep, and reviewers note that creative reporting makes it hard to aggregate one ad's performance across campaigns. This is built for teams spending six figures or more per month on paid social, not for small advertisers.

Sales engagement and scoping, then a multi-week implementation with a customer success rep. Connect product feeds and ad accounts across Meta, TikTok, Snapchat, Pinterest, and Google.